All About Sustainable Digital Printing

By Minnie Whitley


Public consciousness has been taken hold of by the issues of sustainability over the past few years. Like in any other industrial process, printing consumes energy and raw materials and waste is released as by products. In this case there is need to reduce the impact of the process and ensure that a sustainable digital printing is carried out in a more prudent manner.

In an aim to ensure the adoption of environmentally friendly practices a lot of pressure has been pressed on the printing industry. This has been as a consequence of print purchasers becoming shrewd on supporting suppliers and those providing that have already set their focus on sustainability. The result of the latest view on electronic media having more sustainability as compared to the paper and print has seen attention drift slowly from it.

When production turns on, it is worth noting that neither the digital nor the conventional can claim superiority in environmental friendliness. Whereas the offset has taken up measures to clean up its effects of harmful chemicals while also minimizing its production on waste, the digital one is bringing up issues concerning specific consumables that are used specifically the inkjet which alerts an alarm on its capability to get recycled. It is well proven that that several ways of printing have an impact that concerns issues on the environment.

Digital has the advantage of being in a better position to remove waste, do away with the paper consumed during production and also be able to print in very short targets that get into the hands of the interested recipient. Unlike the mass print and distribute strategy of conventional that consequences in a lot of prints going into waste.

Environmental concerns have been an issue of coming into agreement on the rules and decrees of the country over the last few years. This has currently changed in numerous ways as government intervention has reaped little success in keeping up with demands by the public, customers and even their wills that have occasioned to the adoption of environmental sustenance by the industry.

The printing industry has for a long time been a victim of environmental concerns. Printers have for a long period had to comply with environmental regulations due to its emission of solvent, effluent that contaminates underground water, paper waste among other things that involve complex industrial chemicals and toxic metals that are in most situations have to be collected and sent to specialized treatment areas.

A survey that was done in March 2011 to find out peoples opinion on whether digital printing was environmental friendly over the conventional one resulted out that, most people perceived the digital one being environmentally friendlier. Most chose it due on the case that it prints the required amount only.

While sustainability is often a reaction to the requirements of these client it can also be proactively used to differentiate one business from another. The emerging business trends which are mainly based on models of going green may provide a return on investment that was not expected through operations that are more efficient. A sustainable operation is in most cases always an efficient procedure.




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